Half-Hour Workweek

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Archive for the ‘Net Marketing’ Category

Google AdManager Beta Launch

If you haven’t heard already – Google has quietly launched an invite-only Beta for their AdManager product.

This is incredibly exciting news. Everyone currently using other Ad management suites, including OpenX, will find themselves migrating to Google AdManager as soon as possible. I really support Open Source and have had great experiences using PHPads (OpenX), but when the Google Goliath makes a move like this… there really isn’t any way for other solutions to survive. This is an E.L.E. for those developments.

Check out the FAQ and Features list to find out more on how Google hosting, analytics and the other benefits of using Google AdManager is going to directly effect our online businesses.

And, before you do anything else today, GO SIGN UP FOR THE BETA AND TRY TO GET AN INVITE! (if you didn’t receive a private invite already).

Effortless Web Traffic Increases

I’m back from a week-long excursion and happy to say I am feeling just great!

It definitely wasn’t a vacation, as “a vacation is what you take when you can no longer take what you’ve been taking” (Earl Wilson quote) — and I enjoy every minute of what I do on a daily basis. I’ll get into the habit of letting you know when I am planning on not posting for more than a few days at a time.

So, how about a few tips on increasing your sites’ web traffic with little or no effort? Let’s dive in.

We’ll have to break things up into two types of basic sites — business/sales sites and more personal/blog style sites. (Both types may serve as a “muse,” depending on monetization and other factors.)

First off, increasing traffic to your more traditional “business” income sites (cart-based, services, affiliate sites), without just increasing your spending on Google AdWords, can be accomplished by just making subtle and even simple changes to your content and layout.

  • Content: Increase the relevancy of your content — create more in-depth explanations by linking to FAQ’s and provide your customers with access to more information (yes, even to other sites that you do not own) to give them the feeling of confidence in your position as an authority site for your specific product/service. Even in the beginning of this very article, I provided a direct link to Wikipedia.com — if someone might want to find out more about professional baseball player Earl Wilson (who said that great quote). Just that action may result in more traffic down the line, because even though a reader may forget Earl’s name or the exact quote, there is a very good chance they will remember reading the quote here at HHWW and return to the site to find that specific link leading back to Wikipedia.
  • Layout: Always re-visit your sites to ensure that the layout is readable, easy to navigate and just has an overall user-friendliness. Would you return to a site that annoyed you everytime you wanted to browse? I can think of a few sites that have an annoying layout or difficult navigation.

    I’ll give you a great example. Sometimes I like to visit StumbleUpon.com and check out a few videos. Seems simple enough. After going to the site and clicking Videos, you are presented with several thumbnail-size video links and not a Stumble button. That means you have to click one first, just to get started. This not only annoys me, but I have actually met two web-savvy people who actually kept looking on that page for a Stumble button for a couple minutes.

    Once you’ve actually loaded the video interface, try clicking on the StumbleUpon logo in the top left corner to return to the site’s main page — no dice. It doesn’t link. Sure, you can use the back button, but that is something that should be ingrained into every web designer’s subconscious — logo/name links back to homepage (almost like a reset button for the user). In fact, there are almost no navigation options — aside from Sign Out & Learn More. Visitors remember even the slightest difficulty in navigation or awkward layout and will respond by not returning to the site as often.

  • Secondly, for your personal/blog style sites, you should definitely consider the above two items along with the following:

  • Consistency: Keep your topics consistent. (Or at least organized into well-defined categories). Write new posts on a consistent basis, and if possible, try to write a minimum of one post per day to build traffic faster. You’ll get more traffic over time, free, from organic searches on Google and other engines as your overall content expands by subject and depth.
  • Social Linking: You will automatically build traffic as more sites point to your site as an authority on a specific subject or if you are writing great content. There are, however, other ways to build up the number of sites/links pointing to your blog.

    I mentioned one such service above: StumbleUpon. You should check it out and utilize it right away. Many sites are getting the majority of their traffic just from being Stumbled Upon.

    Another, newer service, started by John Reese (super successful Internet marketer) over at Income.com, has been released as BlogRush and it is already taking the blog world by storm. It was released for public use a few days ago, and as of now, all the features seem to be working great — including the Dashboard stats (which didn’t quite function at launch!).

    BlogRush is set up to allow each user to earn “syndication credits” based on how many folks are looking at other posts that are listed on their blog (you can see a working example of BlogRush here on HHWW, on the right sidebar). It has the potential to build traffic exponentially over a short period of time, and best of all, its free.

    And, even newer (just announced today at the Techcrunch40 Conference), is an upcoming service from Adbrite (the company started by Phillip of F’d Company fame) named Spottt. Make sure you go sign up now to qualify for the upcoming Beta program while you can.

  • That’s it for now. I’ll be making a post about SEOmoz’s contest results and my thoughts on landing pages, soon.

    The very best reason to have more than one or even just two credit cards is to help you establish a good credit rating with the three credit bureaus. Having a great credit score will enable you to utilize your muses to their fullest potential and will also open up many doors when applying for an account with a wholesaler or vendor.

    You should have at least three credit cards (but not an excessive number, no more than five) with a balance of approximately 18% on all cards. Unlike what most sources tell you — having a $0 balance on your cards is NOT a great way to get higher credit scores. In fact, having no balance shows that you don’t actually know how to “manage” your credit to your benefit.

    Most important, never max your cards out and make sure you never go over-limit. Even though it may seem counterproductive to keep your cards at 18%, you will see much better credit scores in the long run. Just make sure to avoid any credit card that has an annual fee attached to it. In addition, make sure you use all of your cards at least one time every six months. Cards that are considered “inactive” will not be of much help. Paying a bit of interest is a small price to pay for building excellent credit.

    Here’s an example of how to use three credit cards in a positive way — all while helping your muses make you more money:

    - Card 1 & 2 are used to 18% capacity each month to pay for PPC advertising via your muses’ Google Adwords programs, plus MS Adcenter / Yahoo (Overture).

    - Card 3 is used for your “everyday” expenses (up to 18%) of the credit limit, this allows you to keep track of your daily expenditures so you can keep on budget and make sure you are hitting your goals for your Dreamlines.

    If you have a credit limit of $5,000 on each card 1 & 2, you will have approximately $1,800 available to use for your PPC programs (18% of $10k overall limit). By showing your ability to manage creditor debt — the Fair Isaac (FICO) and other two credit bureaus (Experian & TransUnion) will interpret a higher range of credit scores in your favor.

    In time, you can use your higher credit scores to request an increase in your cards’ credit limits in order to have even more access to funds for your PPC programs (you may find that you will quickly exceed your available 18% as you create more and more successful muses). And, let’s face it — Google doesn’t mind accepting your credit card(s) as payment for your Adwords accounts.

    You can request a credit increase over the phone and even online with your card issuer, in fact, by managing my credit so well over the last few years, I have successfully had increases without having my credit pulled at all!

    I’d recommend you get ahold of an American Express card, as well, if you don’t already have one. Once you’ve done enough Google PPC charges each month on your American Express you’ll be able to qualify for an AMEX Centurion card (you won’t mind the $5k setup and $2,500 annual fee once you’ve achieved this feat, trust me). If you haven’t seen one, it is also known as “the black card” and is made of titanium. You’ll be able to run all your muses’ ad programs from it and not worry about hitting a credit limit each month. Plus the discounts and free flight upgrades are awesome.

    If anyone needs any help or has more questions about credit, I’d be happy to assist when I can. (Please don’t hesitate to ask via comments, but don’t look for a quick response… give me some time to get an answer back to you!)


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