Domaining is the business of “buying, selling, developing and monetizing Internet domain names,” as per Wikipedia. Becoming a “domainer” is entirely different than someone who cybersquats a domain name. Purchasing generic, yet relevant, key terms as domain names often yields incredible results for both traffic exposure and monetary gain — all with very little or no advertising costs.

Domaining is a perfect business (or muse) for what Tim, at 4HWW, would call the New Rich. Most people are surprised to discover that “direct navigation,” or the action of a web user to type what they are looking for directly into their web browser’s address field (i.e. “omahadivorcecounseling.com“) is used by millions of web surfers in the United States and abroad, everyday.

Though there are domainers who have upwards of 300,000 unique domain names, like Frank, for example, the future of being a domainer is creating muse-type developed sites utilizing well-defined and niche domain names that make sense and are a brand in and of themselves. Even the mainstream media is beginning to acknowledge and realize the domain industry, including this article in the New York Times. Imagine an online business that generates traffic all on its own (via direct navigation), combined with proper use of Google PPC and great pagerank for using a domain that aligns with what you are selling.

It all adds up to more profit, more free time and opens up the door to reselling a domain to a bigger fish.
There is much discussion in the world of domainers in regards to how many Web 2.0 style companies are using random names that they make up out of thin air — instead of doing the smart thing and securing generic key term domains that match their business model. In time, those individuals who took the time to put their creative mind to work and find great domains — both undiscovered, as well as underpriced domains available on the secondary market — will be richly rewarded as companies seek out generic domain names at values that most folks cannot currently comprehend in today’s domain market.

If you are thinking that becoming a domainer is a perfect muse for your life as part of the New Rich, send me an e-mail
or post a comment to let me know — I’d be happy to help a few people get started with some specific tips.

Stumble it!